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DeepMind's Contextual AI deal isn't a merger. It's a template.

On May 19, Google DeepMind hired 20+ Contextual AI researchers — including CEO Douwe Kiela — under an $80 to $90 million talent-and-licensing deal that left the startup independent. It's the third time in two years Google has used this structure. The antitrust-avoidance playbook is now an industry template, and it's worth understanding what that means before you build a company around a capability a frontier lab might want.

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